TITLE

Advertisers line up for Oprah book

AUTHOR(S)
Curry, Sheree R.
PUB. DATE
October 1999
SOURCE
Advertising Age;10/25/1999, Vol. 70 Issue 44, ps6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on a magazine which will be launched by talk show host Oprah Winfrey in the U.S. in 1999. Advertisers expressed their willingness to support the magazine. In Winfrey's ability to transcend demographics and affect sensibilities lay the basis for the joint venture between her Harpo Entertainment Group and Hearst Magazines' as yet untitled glossy magazine. The magazine's mission is to be the woman's personal growth guide and it will further Winfrey's mission to make a difference in women's lives. It is the Oprah brand that is expected to sell the magazine to its 25- to 49-year-old female target audience. When the new publication launches, Winfrey will be exerting her influence in print as well as on the Internet and cable with Oxygen Media and with her made-for-TV movies, videos, films and books all produced in conjunction with units of Walt Disney Co.
ACCESSION #
2415248

 

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