Seeds of revolution

Vagnoni, Anthony
October 1999
Advertising Age;10/25/1999, Vol. 70 Issue 44, p36
Trade Publication
This article relates how the advertising agency, 180, built its niche in the field of advertising in the Netherlands. With Adidas Solomon AG as its main client, the shop has set as its goal world-class creative that crosses borders for multinational clients. The 180 creative challenge is heightened by the fact that, for the most part, the agency has produced little Adidas work seen in the U.S. or abroad. It has kept a relatively low profile, but 180 is looking to do a 180 when it comes to visibility. The agency has produced a television spot for Canon's sponsorship of European soccer league; it produced a trade print ad campaign for MTV; it has gotten into a couple of encouraging pitches, one of which it lost for a French video game marketer. Basing the agency in Amsterdam was no accident. INSET: Wieden scions sprout up as execs at farflung shops.


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