TITLE

Seeds of revolution

AUTHOR(S)
Vagnoni, Anthony
PUB. DATE
October 1999
SOURCE
Advertising Age;10/25/1999, Vol. 70 Issue 44, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article relates how the advertising agency, 180, built its niche in the field of advertising in the Netherlands. With Adidas Solomon AG as its main client, the shop has set as its goal world-class creative that crosses borders for multinational clients. The 180 creative challenge is heightened by the fact that, for the most part, the agency has produced little Adidas work seen in the U.S. or abroad. It has kept a relatively low profile, but 180 is looking to do a 180 when it comes to visibility. The agency has produced a television spot for Canon's sponsorship of European soccer league; it produced a trade print ad campaign for MTV; it has gotten into a couple of encouraging pitches, one of which it lost for a French video game marketer. Basing the agency in Amsterdam was no accident. INSET: Wieden scions sprout up as execs at farflung shops.
ACCESSION #
2415231

 

Related Articles

  • 180 lands Adidas digital. Bussey, Noel // Campaign;8/29/2008, Issue 34, p2 

    The article reports that advertising agency 180 has acquired the global digital media account for Adidas AG in Great Britain. The agency has understood to have beaten Avenue A/Razorfish, Droga 5 and Isobar NV. It states that 180 will be briefed to create a more focused approach to digital...

  • Spots.  // Advertising Age;2/10/2003, Vol. 74 Issue 6, p33 

    The article presents an image used for the advertising campaign of Adidas created by the Playa del Ray, California-based TBWA/Chiat/Day and the Amsterdam, Holland-based 180 agencies. It portrays basketball nuances and verbal exchanges in a game of one-on-one and has been created with executive...

  • Naked and 180 Amsterdam win Opel GT brief. Whitehead, Jennifer // Campaign;10/27/2006, Issue 43, p2 

    The article reports that advertising agencies 180, and Naked Amsterdam have been appointed by General Motors Corp. to launch the revamped Opel GT roadster in 2007. The agencies will be responsible to develop an integrated campaign to cover TV, print, outdoor, viral and a website. The campaign...

  • GLOBAL DESPATCHES.  // B&T Weekly;11/24/2006, Vol. 56 Issue 2591, p15 

    The article offers world news briefs related to media and advertising. Amsterdam, Netherlands-based ad agency announced its plans to open an office in Los Angeles, California. Eastman Kodak Co. has awarded multi-million media-buying and planning account to MindShare Worldwide and Neo@Ogilvy....

  • Campaign: Adidas.  // CREATIVITY;Oct2003, Vol. 11 Issue 9, p9 

    This article talks about advertising campaign launched for Adidas by advertising agency 180 based on Amsterdam, Netherlands. Talk about the art of sport— Adidas and Amsterdam agency 180 are making it happen big time in the "Impact," campaign, for rugby football, no less. For the...

  • PAINT IT BLACK.  // Creative Review;Oct2003, Vol. 23 Issue 10, p26 

    Features an advertising campaign for the Rugby Word Cup Adidas, developed by Amsterdam agency, 180. Partner and head of strategic planning at 180, Alex Melvin's description of the campaign development; Concept of the campaign; Making of the video made during the campaign development.

  • Untitled.  // Creative Review;Oct2003, Vol. 23 Issue 10, p119 

    Features 180's advertising campaign for Adidas to coincide with the 2003 Rugby World Cup. Concept of the campaign; Showcasing of several artwork in a touring exhibition; Competition prizes.

  • 180 reveals international TV ad campaign to boost Uefa's image. Gardner, Rachel // Campaign;11/7/2003, Issue 45, p10 

    The Amsterdam, Netherlands-based advertising agency 180 has unveiled an international TV campaign for football's governing body, Uefa, to help improve its image. Uefa appointed 180 in July with a brief to raise awareness of the breadth of the governing body's involvement in European football....

  • Fear eats the soul. Klahr, Sharon // Advertising Age's Creativity;Jul/Aug98, Vol. 6 Issue 6, p10 

    Presents information on advertising campaigns by various advertising agencies in the United States. Examination of the campaign done by the advertising agency Wieden and Kennedy/Portland for the Nike company; Details on the campaign by the agency Leo Burnett for the Noxzema company; Objectives...

Share

Other Topics