TITLE

Gunn selects adworld's top winners

AUTHOR(S)
Vagnoni, Anthony
PUB. DATE
October 1999
SOURCE
Advertising Age;10/25/1999, Vol. 70 Issue 44, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article identifies the most awarded categories in the field of advertising according to the Gunn Report, released by industry executive Donald Gunn in the U.S. in 1999. Proclaimed as the most-awarded television commercial or campaign of 1999 was the Outpost.com work from Cliff Freeman & Partners. The three-spot introductory campaign featured gerbils being fired from cannons and a marching band attacked by wolves. The honors of most-awarded agency went to BMP DDB of London, England, which Gunn said was a runaway winner based on his system of awarding points for various levels of award show wins. The Gunn Report named that shop's parent, New York-based DDB Worldwide, as the most awarded agency network. The most awarded print advertising was Volkswagen's Wedding advertisement from BMP DDB. It featured a shot of a newlywed couple posing for a photo in a park.
ACCESSION #
2415198

 

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