TITLE

Biblio Grows 77% in 2006; More Consumer Marketing Planned for 2007

PUB. DATE
February 2007
SOURCE
Book Publishing Report;Feb2007, Vol. 32 Issue 2, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the online used book and out-of-print book provider Biblio.com will focus on marketing to customers in 2007, after spending the previous few years securing the supply side. An e-mail marketing campaign is in the works as well as placing print ads in consumer-oriented publications. Chief Executive Officer Brendan Shear says the company will increase its marketing budget by 100%, adding that Biblio.com revenue in 2006 grew by 77%.
ACCESSION #
24125077

 

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