TITLE

Snap Back

AUTHOR(S)
Khermouch, Gerry
PUB. DATE
October 1999
SOURCE
Adweek Southeast Edition;10/11/99, Vol. 20 Issue 41, pM44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the marketing plans of Triarc Beverage for its brands. Products of Triarc; Efforts of Triarc's chief executive officer Mike Weinstein and marketing senior vice president Ken Gilbert to transform marketing strategy for the company; Career background of Weinstein.
ACCESSION #
2412180

 

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