TITLE

Steve Jobs' iGot-it Moment

AUTHOR(S)
Wickham, Rhonda
PUB. DATE
February 2007
SOURCE
Wireless Week;2/15/2007, Vol. 13 Issue 4, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author comments on the efforts of Apple chief executive officer (CEO) Steve Jobs to question the marketability of digital rights management (DRM)-protected music labels. He believes that Jobs is skeptical that the music industry is earning profits from marketing DRM-protected music labels. He comments that Apple is discouraging music companies from developing DRM-protected labels in order to make iTunes compatible with other digital music players other than Apple-branded iPod.
ACCESSION #
24120859

 

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