Attendees share best practices

February 2007
Furniture/Today;2/19/2007, Vol. 31 Issue 24, p31
Trade Publication
The article presents the shared ideas of attendees of the Furniture Marketing Group's 2007 Symposium related to the furniture industry in Scottsdale, Arizona. Joe Beiter of Beiter's Home Center, states that their strategy of selling through discounts and charities has helped the company gain support from customers and creates positive word-of-mouth advertising. Bill Daniels of Furniture Fair Inc., narrates that he brought color circular that played up the family-run business' history.


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