TITLE

Attendees share best practices

PUB. DATE
February 2007
SOURCE
Furniture/Today;2/19/2007, Vol. 31 Issue 24, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the shared ideas of attendees of the Furniture Marketing Group's 2007 Symposium related to the furniture industry in Scottsdale, Arizona. Joe Beiter of Beiter's Home Center, states that their strategy of selling through discounts and charities has helped the company gain support from customers and creates positive word-of-mouth advertising. Bill Daniels of Furniture Fair Inc., narrates that he brought color circular that played up the family-run business' history.
ACCESSION #
24117073

 

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