Mocha Moxie: Metaphors of Leadership

Locander, William B.; Luechauer, David
January 2007
Marketing Management;Jan/Feb2007, Vol. 16 Issue 1, p43
The article discusses the usage of metaphors and similes in marketing. Metaphor is often used by marketers to describe what a product can do in terms that are immensely appealing to consumers. The author uses chocolate as a metaphor for leadership, stating that, like a box of chocolates, some leaders are good and some are terrible, leaders must be strong on the inside rather than just outwardly appealing, and leaders should have a strong foundation that is built upon by their unique talents.


Related Articles

  • Leadership. Smithkey, David E. // Advisor Today;Oct2005, Vol. 100 Issue 10, p16 

    The article offers advice on sharpening one's leadership skills. A study on what made great leaders revealed that no individual became a great leader strictly by himself or by virtue of what he can do by himself. The various characteristics that leaders should have include possessing...

  • Strong leadership supports two elements: mission and the people who accomplish it. Winsett, Jackson A. // Citizen Airman: The Official Magazine of the Air National Guard ;Aug2005, Vol. 57 Issue 4, p2 

    Features views of the author on leadership. Definition of the author of leadership as the art of influencing and directing people to accomplish the mission; Role of leadership in bringing new ideas, methods or solutions into use; Importance for the people who support the processes to be...

  • Let Actions, Not Words, Be Your Legacy.  // FBI Law Enforcement Bulletin;Feb2007, Vol. 76 Issue 2, p16 

    The author discusses the importance of action in leadership. While words assist in the motivational and inspirational process of achieving a vision, without action, such words will ring hollow. The legacies of leaders will be failed ones if words are the only basis for which they inspire and...

  • WHO ARE WE LEADING? IDENTIFYING EFFECTIVE FOLLOWERS: A REVIEW OF TYPOLOGIES. Kilburn, Brandon R. // International Journal of the Academic Business World;Spring2010, Vol. 4 Issue 1, p9 

    The study of followership recognizes a mutual interdependence between leaders and followers. Based on this reciprocal relationship, the more we understand about followers the more we empower our leaders. In this paper, a comparison will be made among the four most noted followership typologies...

  • Challenge of Learning To Delegate.  // If You are a Controlling Type, You Have to Avoid Micromanaging;Feb2012, p1 

    Video Length: Three minutes and 27 seconds. Leaders must avoid micromanaging by trusting their employees and delegating.

  • The eternal riddle of being an effective leader. Aquila, August J. // Accounting Today;8/9/2004, Vol. 18 Issue 14, p8 

    Focuses on the qualities of a true leader. Influence of leaders on people; Differences between leaders and managers; Characteristics of true leaders.

  • Take an Active Approach to Leadership Development. Wujcik, Debra M. // ONS Connect;May2008, Vol. 23 Issue 5, p7 

    The author reflects on the approaches in leadership development. She differentiates a passive approach from an active approach in leadership. She emphasizes the need to recognize one's leadership skills. The Leadership Development Institute (LDI) of the Oncology Nursing Society, however, aims to...

  • Leadership Principles. Powell, Colin // Leadership Excellence Essentials;Jun2006, Vol. 23 Issue 6, p6 

    The article presents the author's basic beliefs about leadership. The ability of a person to motivate others is the essence of leadership. A leader develops the habit of achieving excellence in little things in order to be successful in big things. The author advises leaders not to allow their...

  • The leadership skills strataplex: Leadership skill requirements across organizational levels. Mumford, Troy V.; Campion, Michael A.; Morgeson, Frederick P. // Leadership Quarterly;Apr2007, Vol. 18 Issue 2, p154 

    Abstract: Leadership scholars have called for additional research on leadership skill requirements and how those requirements vary by organizational level. In this study, leadership skill requirements are conceptualized as being layered (strata) and segmented (plex), and are thus described using...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics