The Inside Track

Steven, David
January 2007
Marketing Management;Jan/Feb2007, Vol. 16 Issue 1, p37
The article discusses the internal marketing of information technology systems within corporations. While most companies recognize the importance of investing in information technology, they fail to capitalize on the systems' potential and ensure long term success after they are in place. The author presents a case study involving the New Jersey State Police to illustrate the benefits on an in-house marketing program for information technology, which can help show the organization the true importance of the investment.


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