TITLE

On the Mark

AUTHOR(S)
Osler, Rob
PUB. DATE
January 2007
SOURCE
Marketing Management;Jan/Feb2007, Vol. 16 Issue 1, p31
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses trademark law and how marketers can ensure protection of brand names. Marketers that are responsible for naming a product must understand the complexities of trademark law in the United States in order to avoid costing a company both time and money in litigation. The article provides case law, brand examples, and commentary from leading trademark attorneys including Anne Glazer, who is chair of the intellectual property and technology practice group at the law firm Lane Powell.
ACCESSION #
24109724

 

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