TITLE

Iron Determination

AUTHOR(S)
Grapentine, Terry
PUB. DATE
January 2007
SOURCE
Marketing Management;Jan/Feb2007, Vol. 16 Issue 1, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article profiles the marketing history of the Ironman sporting competition. The event is known as the world's most challenging endurance competition, and the brand name, which has been licensed to many products since its inception in 1978, is owned by the World Triathlon Corporation. Bill Potts, the company's vice president of marketing and business development, shares business and marketing principles that have kept the company successful, including the importance of hiring dedicated employees and nurturing a brand slowly.
ACCESSION #
24109702

 

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