TITLE

Additional highlights

PUB. DATE
January 2007
SOURCE
Marketing Management;Jan/Feb2007, Vol. 16 Issue 1, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents a round-up of news about Mplanet, a conference held by the American Marketing Association. Jeff Schumacher and Sean Collins of McKinsey & Company have developed a method for companies to earn ad dollars through partnerships that utilizes existing assets. Senior vice president of GfK Roper Consulting Kathy Sheehan held a forum on globalization and its effects on marketing. Lisa Gregg, the director of marketing and sales development at American Express, emphasized the importance of transparent marketing.
ACCESSION #
24109668

 

Related Articles

  • Marketing Management Conference to eye societal, individual problems.  // Marketing News;10/20/1978, Vol. 12 Issue 8, p1 

    Reports on the focus of the 13th Marketing Management Conference of the American Marketing Association which will be held in Carefree, Arizona in March 1979. Guest speakers of the conference; Issues and topics that will be discussed during the event; Schedule of the conference program.

  • Conference Calendar.  // Marketing News;08/31/98, Vol. 32 Issue 18, p14 

    A calendar of events that lists congresses and conventions organized by the American Marketing Association is presented. The 19th Annual Marketing Research conference will be held in Chicago on September 13-16, 1998. The Seventh Annual Frontiers in Services conference will take place in...

  • Leadership heard loud, clear at conference.  // Marketing News;05/22/2000, Vol. 34 Issue 12, p22 

    The article presents information on the annual Leadership Summit held by the American Marketing Association in April 2000 in Chicago, Illinois. The theme for the event was "Pump Up the Volume," and AMA organizers focused on recognizing the chapters' own best marketing practices. The Wayne A....

  • Conference Calendar.  // Marketing News;7/16/76, Vol. 10 Issue 2, p3 

    The article presents a calendar of events in the United States in 1976. The 1976 Marketing Educators Conference of the American Marketing Association (AMA) is to be held from August 8-11, at the Hyatt Regency Memphis Hotel in Memphis, Tennessee. The Ag-Chem Marketing Research Conference of the...

  • Conference Calendar.  // Marketing News;7/1/77, Vol. 11 Issue 1, p2 

    The article presents a calendar of conferences sponsored by the American Marketing Association (AMA). The 1977, Marketing Educators' Conference will take place in the Sheraton-Hartford Hotel, Hartford, Connecticut on August 7-10. Another AMA's Ag-Chem Marketing Research Conference, sponsored by...

  • Conference Calendar.  // Marketing News;1/26/1979, Vol. 12 Issue 15, p12 

    Presents information on marketing conferences sponsored by the American Marketing Association, scheduled in the U.S. from February to May 1979.

  • CONFERENCE CALENDAR.  // Marketing News;9/09/96, Vol. 30 Issue 19, p15 

    The article presents information about various events related to marketing. 17th Annual Marketing Research Conference will be held during September 29-October 2 in Chicago. Theme of the conference is "Marketing Research: Making Strategic Contributions to Business Decisions." "Symposium for the...

  • San Diego holds key to future for Marketing Research conference.  // Marketing News;10/25/99, Vol. 33 Issue 22, p54 

    The article presents information on the American Marketing Association's 20th Annual Marketing Research Conference that was held in September 1999 in San Diego, California. Marketing researchers from around the world gathered at the meeting to discuss the future and global industry trends in...

  • Slate sessions on teaching sales new approaches, and blending marketing and management and management topics.  // Marketing News;7/1/74, Vol. 8 Issue 1, p1 

    The article presents information about the conference entitled "Marketing's Contributions to the Firm and to Society," to be held in Portland, Oregon. It is sponsored by the American Marketing Association's Education Division. Five sessions will be devoted to the teaching of marketing. The...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics