Changing channels

January 2007
Marketing Management;Jan/Feb2007, Vol. 16 Issue 1, p9
The article discusses a roundtable discussion of new media marketing strategies by Michael Fasulo, chief marketing officer of Sony Electronics, George Harrison, senior vice president of marketing and communications at Nintendo, Tom Hernquist, senior vice president and global chief growth officer of the Hershey Company, Craig Coffey, vice president of mobile phones marketing at Nokia, and Paul Woolmington, founding partner of Naked Communications. The panelists focused on synergy and user-generated content as the future of advertising.


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