Mplanet 2006

January 2007
Marketing Management;Jan/Feb2007, Vol. 16 Issue 1, p8
The article discusses Mplanet, a conference held by the American Marketing Association. The conference, which was held between November 30 and December 1, 2006 at the Walt Disney World Dolphin Resort in Orlando, Florida, featured a speech from Dennis Dunlap, chief executive officer of the American Marketing Association. 1,000 people attended and were treated to podium-free forums and multimedia presentations on a variety of topics related to marketing, including disciplined innovation and brand relevance.


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