The kids are all byte

January 2007
Marketing Management;Jan/Feb2007, Vol. 16 Issue 1, p6
The article discusses a study by Alloy Media + Marketing and Harris Interactive about social interaction between children and teenagers. The study of nearly 1,500 youths found that many are more comfortable with online friendships than "real-world" friendships. Comparing tweens between the age of 8 and 12 and teens between the age of 13 and 17, the study found that youths become more drawn to virtual communication as they get older. In addition most teens have friends that they communicate with in person and online.


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