TITLE

Kia doubles fun of sportage, Sephia ADS

AUTHOR(S)
Halliday, Jean
PUB. DATE
October 1999
SOURCE
Automotive News;10/18/1999, Vol. 74 Issue 5843, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the advertising strategy of Kia Motors America Inc. for November 1999. Purchase of advertising slots on national network and cable television; Spending in measured media in 1999; Creation of television commercials by Goldberg Moser O'Neill for the Sephia car and Sportage sport-utility; Company's sales in September 1999; Increase in the number of dealers.
ACCESSION #
2410919

 

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