Marketing & media: Digest

October 1999
Automotive News;10/18/1999, Vol. 74 Issue 5843, p18
Trade Publication
Reports on developments concerning automobile advertising and marketing as of October 18, 1999. Includes Daewoo Motor America Inc.'s use of advertising agencies on a project-to-project basis; FCB Worldwide's Detroit, Michigan office as expanding its relationship marketing group under the name 1-2-1 Marketing; Audi of America Inc.'s launch of its multimedia advertising campaign for year 2000 models.


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