TITLE

Marketing & media: Digest

PUB. DATE
October 1999
SOURCE
Automotive News;10/18/1999, Vol. 74 Issue 5843, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on developments concerning automobile advertising and marketing as of October 18, 1999. Includes Daewoo Motor America Inc.'s use of advertising agencies on a project-to-project basis; FCB Worldwide's Detroit, Michigan office as expanding its relationship marketing group under the name 1-2-1 Marketing; Audi of America Inc.'s launch of its multimedia advertising campaign for year 2000 models.
ACCESSION #
2410894

 

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