TITLE

CR-V ads focus on features, fun

AUTHOR(S)
Halliday, Jean
PUB. DATE
October 1999
SOURCE
Automotive News;10/18/1999, Vol. 74 Issue 5843, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on American Honda Motor Co. Inc.'s use of humor and television spots to pitch the 2000 CR-V sport-utility vehicle (SUV). Company's advertising strategy; Rubin Postaer and Associates as the company's advertising agency; Target audience; Magazine advertisements as mirroring television commercials to improve product awareness; Heaviest media push in November 1999.
ACCESSION #
2410893

 

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