CR-V ads focus on features, fun

Halliday, Jean
October 1999
Automotive News;10/18/1999, Vol. 74 Issue 5843, p18
Trade Publication
Reports on American Honda Motor Co. Inc.'s use of humor and television spots to pitch the 2000 CR-V sport-utility vehicle (SUV). Company's advertising strategy; Rubin Postaer and Associates as the company's advertising agency; Target audience; Magazine advertisements as mirroring television commercials to improve product awareness; Heaviest media push in November 1999.


Related Articles

  • Honda CR-V mini sport-utility. Martin, Norman // Automotive Industries;May96, Vol. 176 Issue 5, p57 

    Announces that the CR-V mini sport-utility vehicle from American Honda Motor Company, will be on United States (US) shores for the 1997 model year. Number of CR-Vs sold in Japan for 1996; Honda's expectations for sales of Civic-based sport-utilities; Models that vehicles will be available in;...

  • Honda delays launch of CR-V. Rechtin, Mark // Automotive News;12/23/1996, Vol. 71 Issue 5692, p1 

    Reports that American Honda Motor Company has delayed the launching of its American version of the CR-V sport utility. Initial hopes that the company would launch the CR-V in December, 1996.

  • Honda mini sport-ute expected in U.S. after all. Rechtin, Mark; Johnson, Bradley // Automotive News;2/5/1996, Vol. 70 Issue 5644, p56 

    Reports on American Honda Motor Co. Inc.'s launching of its Civic-based CR-V sport-utility vehicle in the United States in 1997. Expected Japanese production of a US model in December 1996; Comments from company executives.

  • Honda CR-V up $220.  // Automotive News;1/4/1999, Vol. 73 Issue 5800, p4 

    Reports that American Honda Motor Co. has raised its prices for the 1999 CR-V sport utility vehicle.

  • Honda hopes new CR-V will win back defectors. Rechtin, Mark // Automotive News;2/3/1997, Vol. 71 Issue 5698, p6 

    Reports that American Honda Motor Company lost some of its customers, after failing to introduce a sport-utilities vehicle. Percentage of American car buyers who opt for a sport-utilities; Whether the introduction of the company's CR-V will boost sales; Features of the Honda CR-V; Its selling price.

  • A BAG OF CHIPS.  // AutoWeek;3/31/2008, Vol. 58 Issue 13, p20 

    The article evaluates the 2007 Honda CR-V automobile from American Honda Motor Co. Inc.

  • SPECS & DATA.  // AutoWeek;3/31/2008, Vol. 58 Issue 13, p21 

    The article evaluates the 2007 Honda CR-V automobile from American Honda Motor Co. Inc.

  • 2015 Honda CR-V Earns a 2015 TOP SAFETY PICK+ Rating from the Insurance Institute for Highway Safety.  // Sensors;1/9/2015, p2 

    The article informs that the 2015 Honda CR-V sport utility vehicle has been awarded the 2015 TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) after being equipped with optional front crash prevention.

  • Less-is-more philosophy works for light trucks, too. Webb, Alysha // Automotive News;6/8/2009, Vol. 83 Issue 6363, pH028 

    The article discusses how American Honda Motor Co. Inc. entered the U.S. truck market in 1994 with the Honda Passport truck. Dick Colliver, American Honda's sales chief, who arrived at Honda in 1993, was horrified to learn that Honda was putting its name on the Isuzu vehicle. While it sold the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics