TITLE

Live spots for focus are fizzling

AUTHOR(S)
Halliday, Jean
PUB. DATE
October 1999
SOURCE
Automotive News;10/18/1999, Vol. 74 Issue 5843, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on Ford Division's poor execution of live television commercials aimed at promoting the Focus automobile. Television show host Annabelle Gurwitch as featured in the commercials; Spots as too scripted; J. Walter Thompson as Ford's advertising agency; Viewers' reaction to the commercials; Recommendation that Gurwitch ad lib her lines.
ACCESSION #
2410891

 

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