Live spots for focus are fizzling

Halliday, Jean
October 1999
Automotive News;10/18/1999, Vol. 74 Issue 5843, p18
Trade Publication
Comments on Ford Division's poor execution of live television commercials aimed at promoting the Focus automobile. Television show host Annabelle Gurwitch as featured in the commercials; Spots as too scripted; J. Walter Thompson as Ford's advertising agency; Viewers' reaction to the commercials; Recommendation that Gurwitch ad lib her lines.


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