TITLE

Isuzu narrows pitch to the serious recreation crowd

AUTHOR(S)
Rechtin, Mark
PUB. DATE
October 1999
SOURCE
Automotive News;10/18/1999, Vol. 74 Issue 5843, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that American Isuzu Motors Inc. will narrow its marketing target for the 2000 model year. Aim of reaching a smaller demographic audience more times; Broad-based media strategy; Expectation that consumers reached will be more receptive to the company's hardcore recreation image; Media spending budget for 1999; Description of television advertisements.
ACCESSION #
2410878

 

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