TITLE

Stop worrying about channels and concentrate on creativity

AUTHOR(S)
Duncan, Grant
PUB. DATE
January 2007
SOURCE
Marketing Week;1/18/2007, Vol. 30 Issue 3, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the impact of advertisement on young consumers. Commercial impacts are all up not least among 16 to 24 years old. Commercial television (TV) hits 87 percent of the young a week. TV advertising has to become even better at its historical strengths like human interaction, visual excitement and story telling.
ACCESSION #
24102692

 

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