Glass half full

Phillips, Bob
February 2007
Progressive Grocer;2/1/2007, Vol. 86 Issue 2, p47
Trade Publication
The article reports on whether U.S. grocers should realign their own expectations for the category as drinkers go for less, but better, beer. People are drinking less beer than they used to. According to ACNielsen, nearly 445.9 million 288-ounce cases of beer were sold in supermarkets with $2 million or more in annual sales, during the 52-week period ending December 30, 2006. According to Boston Beer Co. founder and president, people are drinking less, but drinking better.


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