TITLE

College Credit

AUTHOR(S)
Lafayette, Jon
PUB. DATE
February 2007
SOURCE
Television Week;2/5/2007, Vol. 26 Issue 6, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the inclusion of college students watching television (TV) at school in the ratings computed by Nielsen Media Research. The additional viewers can provide a shot in the arm for television networks because young consumers are avidly sought by advertisers. The figures demonstrate that people in coveted demographics can still be reached with TV commercials. The students are counted as if they were watching at home, and Nielsen did not provide a specific breakout of student viewing.
ACCESSION #
24080558

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics