Prime-time TV's favorite beverage-alcohol

January 1999
Human Ecology;Winter99, Vol. 27 Issue 1, p24
Academic Journal
Discusses a study conducted by Alan Mathios of Cornell University, on the ubiquity of alcohol on prime-time television programs in the United States. Frequency, nature, and meanings of alcohol messages on prime-time programs; Portrayal of alcohol-drinking adolescent characters with positive personality characteristics.


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