TITLE

`Wicked' for Halloween

PUB. DATE
October 1999
SOURCE
Progressive Grocer;Oct99, Vol. 78 Issue 10, p122
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the Halloween promotion of Cover Girl. Details on the print advertisement for the promotion; Where the in-store displays and merchandising materials will be placed.
ACCESSION #
2405832

 

Related Articles

  • P&G employs eye-tracking PoS system.  // Grocer;6/15/2013, p12 

    The article reports that Procter & Gamble (P&G) has started to use the SellCheck software, an eye-tracking technology which aims to improve the consumer goods company's point of sale (POS) displays in the U.S.

  • Pantene goes pretty.  // Point-of-Purchase;May2013, Vol. 8 Issue 10, p24 

    The article features a display unit for shampoo brand Pantene.

  • Daz to launch pocket tissue promotion.  // Marketing Week;5/8/2003, Vol. 26 Issue 19, p6 

    Reports on the promotional campaign for the Daz Citrus Blast product of Procter and Gamble in Great Britain. Launch of Daz pocket tissues; Allocation of budget for television advertising campaign; Assessment of the point-of-purchase activities.

  • Max Factor: Back to the movies. Kagan, Cara // WWD: Women's Wear Daily;7/28/1995, Vol. 170 Issue 18, p6 

    Focuses on Procter & Gamble's (P&G) print advertising campaign for Max Factor. Extension of the advertising theme to the company's television image and in-store and promotional campaigns; Feature on actual movie makeup artists giving testimonials about the quality and performance of Max Factor...

  • Max Factor rolls out ad blitz. Dang, Kim-Van // WWD: Women's Wear Daily;7/26/1996, Vol. 172 Issue 18, p8 

    Reports on the product advertising efforts of cosmetics firm Max Factor. Advertising budget; Aim to project product image as movie makeup artist line; Description of television commercials; Future plans.

  • Max Factor reclaims original imagery.  // DCI;Aug95, Vol. 157 Issue 2, p6 

    Reports on Procter & Gamble's (P&G) global marketing campaign for its Max Factor International cosmetics brand. Testimonials from Hollywood makeup artists; Makeover promotions; P&G's Cover Girl brand as market leader.

  • P&G Musters New Colors, Matching Tulips for Spring Push on Oil of Olay. Bittar, Christine // Brandweek;09/20/99, Vol. 40 Issue 35, p4 

    Reports that Procter & Gamble is launching a spring shade promotion dubbed Visionary Light for its Oil of Olay make-up line. Slogan used; Make-up shades; Promotional details; Agency that launched the campaign.

  • Burnett, Tokyo, plugs Max Factor skin care.  // Adweek Western Edition;10/17/94, Vol. 44 Issue 42, p16 

    Reports on the launching of Procter & Gamble's campaign for its Max Factor brand in Tokyo, Japan. Target audience.

  • Media choice. Griffiths, Anna // Campaign (UK);06/04/99, Issue 22, p20 

    Commends the press advertisement of Procter & Gamble for its Oil of Olay color nail varnish. Interactive ad; Scarlet background; Unique tip-on.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics