Alternative measures

Janoff, Barry
October 1999
Progressive Grocer;Oct99, Vol. 78 Issue 10, p95
Trade Publication
Discusses the growth on the sales and production of natural food products. List of supermarket chains that have established natural and organic sections in their store; Obstacles to success for the natural food market; Food categories with the highest growth rate and the best potential for continued growth; Importance of partnership in the produce industry.


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