Mastering strategy

Turock, Art
October 1999
Progressive Grocer;Oct99, Vol. 78 Issue 10, p54
Trade Publication
Discusses the strategies of market leaders which set them apart from other companies. Originality of viewpoint; Why supermarkets were late to capitalize on home-meal replacement; Importance of reshaping the category or market as exemplified by Starbucks; Customer network of Harley-Davidson.


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