TITLE

Mastering strategy

AUTHOR(S)
Turock, Art
PUB. DATE
October 1999
SOURCE
Progressive Grocer;Oct99, Vol. 78 Issue 10, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the strategies of market leaders which set them apart from other companies. Originality of viewpoint; Why supermarkets were late to capitalize on home-meal replacement; Importance of reshaping the category or market as exemplified by Starbucks; Customer network of Harley-Davidson.
ACCESSION #
2405815

 

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