The great outdoors gives deadweight deals a boost

Hunt, Jeremy
January 2007
Farmers Weekly;1/19/2007, Vol. 146 Issue 3, p38
Trade Publication
The article discusses the commitment of Cumbria sheep producer Martin Black to finishing all lambs outside at Scroggs Bridge in Kendal, England. Texel sires are used to produce all the prime lambs in the farm. According to Black, the key to deadweight selling to make sure on the consistent supply to buyer is discipline.


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