ASA rejects complaints about PETA anti-meat ad to industry disgust

Davies, Isabel
January 2007
Farmers Weekly;1/26/2007, Vol. 146 Issue 4, p7
Trade Publication
The article reports on the reaction of the British farming community to the decision of the Advertising Standards Authority (ASA) to reject complaints against a poster published by the People for the Ethical Treatment of Animals (PETA) claiming that giving meat to children is child abuse. The National Farmers Union (NFU) argued that the advertisement was irresponsible as it would encourage parents to withdraw meat from the diet of children without replacing the nutrients provided by the food.


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