From Industry to Profession: Practice What You Preach

Jones, Michael L.
February 2007
Journal of Financial Planning;Feb2007, Vol. 20 Issue 2, p46
Academic Journal
The article discusses the methods by which certified financial planning will change from an industry into a profession. Particular focus is given to the idea of financial planners seeking out their own personal financial planners. The author mentions how financial planning should transcend the objective of pulling high returns on investments and help clients achieve a more spiritual quality of life. His view is that consumers are causing the industry to promote the idea of obtaining that which they want rather than what they need, an idea that when reversed will cause the industry to become a profession.


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