Custom Fit

Bouchard, Nancy
February 2007
SGB;Feb2007, Vol. 40 Issue 2, p32
Trade Publication
The article discusses technical footwear insoles and sporting goods consumers who are willing to pay a higher price for a customized fit. With an increased focus on health and wellness, the insole market is growing thanks to consumer awareness. Some footwear brands may introduce performance insoles. Several products are presented including insoles from Ortholite, Moszkito, Sorbothane, and Spenco.


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