TITLE

On the Go

AUTHOR(S)
Leand, Judy
PUB. DATE
February 2007
SOURCE
SGB;Feb2007, Vol. 40 Issue 2, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides an overview of the technical attributes of New Balance's performance running, trail running, and walking footwear markets. In 2007 New Balance performance running footwear will focus on comfort-based technologies. Midsole-based foam technology will become more prevalent in trail running footwear. The growing popularity of Nordic walking has triggered a desire for lightweight, breathable materials in walking footwear.
ACCESSION #
24017454

 

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