TITLE

Skate Meets Street

AUTHOR(S)
Griffin, Cara
PUB. DATE
February 2007
SOURCE
SGB;Feb2007, Vol. 40 Issue 2, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the fusion of urban culture, skateboarding, and Vans footwear. Skate shoe sales are up thanks to The Pack, a hip-hop group that wrote and sang a hit song about Vans. Some in the sports industry are calling the blend of mainstream skate and urban style, skurban. Skurban crossover athletic brands like New Era, Zoo York, and The Infamous Black Sheep Brand have recognized the emerging trend, core consumers, and the hip-hop influence on skateboarding.
ACCESSION #
24017453

 

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