Rometty, Ginni
February 2007
Leadership Excellence Essentials;Feb2007, Vol. 24 Issue 2, p3
This article talks about collaboration as key to innovation. A Global CEO Study conducted by IBM revealed that most chief executive officers think external collaboration with business partners and customers is key to innovation as it brings a broad spectrum of benefits including a higher level of customer satisfaction and better financial performance for the company. The author discusses five considerations that can help companies sharpen their own innovation agenda.


Related Articles

  • About Frost & Sullivan - "We Accelerate Growth.".  // Chemical Business;Sep2009, Vol. 23 Issue 9, p78 

    The article offers information on the growth partnership company Frost & Sullivan. The company helps clients in accelerating growth and achieving the best positions in expansion, innovation and leadership. Disciplined research and best practice models are provided by its Growth Partnership...

  • Creating Shared Value with Consumers. Jones, Daniel; Huchzermeier, Arnd; Mitchell, Alan // International Commerce Review -- ECR Journal;Apr2011, Vol. 10 Issue 1, p2 

    Who are companies for? Are they just for one group of people, such as shareholders, or do they earn their legitimacy by serving many different groups of people at the same time?

  • Genel Müdürün Aynı Zamanda Yönetim Kurulu Ãœyesi Olması Firma Performansını Etkiler mi? AyhÜn, Mehmet; İÇ, Süleyman // Journal of Accounting & Finance;Jul2010, Issue 47, p192 

    The impact of CEO duality on financial performance has become one of the basic and most controversial areas of corporate governance. The main aim of this study is to examine empirically whether CEO duality affects financial performance of the firm at Istanbul Stock Exchange. To see that it has...

  • Stretch! How great companies grow in good times and bad. Deans, Graeme K. // Ivey Business Journal;May/Jun2004, Vol. 68 Issue 5, p1 

    To the surprise of many, it's back! We're talking about GROWTH, the intoxicating - and in many cases, company destroying -- strategy that had fallen out of favour these past five years or so. But look, along with a stock market revival, the pace of M&A's and other growth strategies has also...

  • Satisfaction, corporate credibility, CEO reputation and leadership effects on public relationships. Jin, Chang-Hyun; Yeo, Hyun-Chul // Journal of Targeting, Measurement & Analysis for Marketing;Jun2011, Vol. 19 Issue 2, p127 

    The purpose of this study is to examine the effects that negative and positive news stories about corporate activities have on customer relationships with those companies. To test the proposed hypotheses, a 2 by 2 (positive versus negative news story; high versus low customer satisfaction)...

  • Downward slide. Koury, Fred // Smart Business Cincinnati/Northern Kentucky;Mar2009, Vol. 5 Issue 2, p4 

    The article focuses on the lack of customer service among companies which is conceived to be a reflection in the society. According to the article, it means that companies must begin their service training at the more basic level since it cannot be assumed that an employee will know that the...

  • Incentivizing CEOs to build customer- and employee-firm relations for higher customer satisfaction and firm value. Luo, Xueming; Wieseke, Jan; Homburg, Christian // Journal of the Academy of Marketing Science;Nov2012, Vol. 40 Issue 6, p745 

    This research reveals customer- and employee-firm relations to be two routes by which firms can leverage executive incentive structures to create customer and firm value. Analyses of a unique dataset with multiple archival sources show that (1) increases in the proportion of CEOs' long-term...

  • The service1st programme at Bank of Ireland. Etherington, Lyn // Journal of Database Marketing & Customer Strategy Management;Mar2009, Vol. 16 Issue 1, p4 

    The article presents a case study on the effort of the Bank of Ireland to improve its relationship and service for customers. It relates that the service1st programme established by the bank's chief executive for Retail Banking has been successful in addressing the emerging concerns on customer...

  • Loyalty Linkage. Crosby, Lawrence A.; Lunde, Brian // Marketing Management;May/Jun2007, Vol. 16 Issue 3, p12 

    The article discusses customer loyalty and retention, which are often overlooked by marketers. While chief executive officers consider these topics among the most important factors in conducting successful business, corporate marketing leaders are often more focused on marketing metrics and...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics