TITLE

Collaboration

AUTHOR(S)
Rometty, Ginni
PUB. DATE
February 2007
SOURCE
Leadership Excellence Essentials;Feb2007, Vol. 24 Issue 2, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article talks about collaboration as key to innovation. A Global CEO Study conducted by IBM revealed that most chief executive officers think external collaboration with business partners and customers is key to innovation as it brings a broad spectrum of benefits including a higher level of customer satisfaction and better financial performance for the company. The author discusses five considerations that can help companies sharpen their own innovation agenda.
ACCESSION #
24016646

 

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