TITLE

Field marketing is the ethical way forward

AUTHOR(S)
Humphries, Kate
PUB. DATE
February 2007
SOURCE
Marketing Week;2/1/2007, Vol. 30 Issue 5, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the impact of field marketing to industries in Great Britain. Beverage industries are taking a more responsible attitude to drinks marketing by targeting consumers in publics. Communicating with consumers through field activity has a much greater role to play if marketers are to be seen to produce effective ethically responsible campaigns. In addition, there is almost no waste in field marketing.
ACCESSION #
24013473

 

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