Bertelsmann reviews ...50m media

Bentley, Stephanie
September 1999
Marketing Week;9/30/1999, Vol. 22 Issue 35, p9
Trade Publication
Discloses that BMG Entertainment International, the music division of media giant Bertelsmann AG, is reviewing its pan-European media account for its record labels. Agencies that are expected to compete for the account; Popular stars and bands represented by Bertelsmann.


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