New Beautyrest takes off

Perry, David
February 2007
Furniture/Today;2/12/2007, Vol. 31 Issue 23, p8
Trade Publication
The author reports the launching of a new mattresses line, Bautyrest by Simmons Bedding company in Las Vegas. Comments regarding the new line of products in the mattress industry from Rolf Sannes of Beautyrest are included. Details related to the Beautyrest price tag starting with $ 599 to $ 3,999 are included. Particular focus is given to emphasize the fire resistant property of the mattresses at the press conference.


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