Keep it simple

McQuaid, Carmel; Lewins, Tony; Baker, John
January 2007
ICIS Chemical Business;1/22/2007, Vol. 2 Issue 50, p20
Trade Publication
The article deals with the need for specialty chemical firms to reduce complexity of business management. This complexity can often have a negative effect, and is most noticeable in the wide range of products and services offered to an increasing number of customers. Specialty chemical firms can drive profit by segmenting customers based on value-added relationships and by responding with appropriate pricing and processes.


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