TITLE

Keep it simple

AUTHOR(S)
McQuaid, Carmel; Lewins, Tony; Baker, John
PUB. DATE
January 2007
SOURCE
ICIS Chemical Business;1/22/2007, Vol. 2 Issue 50, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article deals with the need for specialty chemical firms to reduce complexity of business management. This complexity can often have a negative effect, and is most noticeable in the wide range of products and services offered to an increasing number of customers. Specialty chemical firms can drive profit by segmenting customers based on value-added relationships and by responding with appropriate pricing and processes.
ACCESSION #
23977573

 

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