Right in front of your eyes

LeVine, Paul; Zucker, Jeanne
February 2007
Pharmaceutical Representative;Feb2007, Vol. 37 Issue 2, p28
The article offers information on how pharmaceutical representatives could build a solid partnership with their customers in the U.S. The sales personnel's anticipation of a patient's questions helps strengthen their rapport with clients. In this way, it could result to a representatives' brand advertising and marketing campaign. A summary of the guidelines is also presented.


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