The total office call

Herman, Rayna
February 2007
Pharmaceutical Representative;Feb2007, Vol. 37 Issue 2, p25
The article cites an online survey conducted by Health Strategies Group concerning the interactions between pharmaceutical representatives and staff members of high-prescribing physicians' offices in the U.S. The group found out that effective sales representatives clearly recognize the importance of office staff in their performance. Efficient strategies that respondents have used are also presented.


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