McLean, Gwen
February 2007
Pharmaceutical Representative;Feb2007, Vol. 37 Issue 2, p18
The article reports on the launching of the Physician Data Restriction Program (PDRP) by the American Medical Association, which aims to protect the privacy of physicians in the U.S. PDRP withholds personal prescribing information from pharmaceutical sales representatives and first-line managers. However, it does not prohibit the pharmaceutical industry from using the prescription data for marketing, compensation and research.


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