TITLE

A MARKETING JOURNEY

AUTHOR(S)
Girard, Lisa
PUB. DATE
February 2007
SOURCE
Home Channel News;2/5/2007, Vol. 33 Issue 2, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the marketing strategy and the market positioning in the real estate business by Carter Lumber Co., an architect and builder of Amish homes in Middlefield, Ohio. The marketing department of Carter took organized plans in presenting photos of its completed homes for reference of its potential customers. The company produces brochures for more than 100 customers, while it has also created 20 web sites. An incentive travel program called Yard Rewards was launched in 2005-2006.
ACCESSION #
23953607

 

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