TITLE

THE POWER OF THE PRODUCT

AUTHOR(S)
Carlo, Andrew M.
PUB. DATE
February 2007
SOURCE
Home Channel News;2/5/2007, Vol. 33 Issue 2, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the marketing strategy being applied by Paul Barnaby, the new VP-Purchasing of Carter Lumber Co. in Middlefield, Ohio. One lesson Barnaby learned in working with the company is that the products for customers and the ability to meet the needs are the two keys to success in the industry. He stated that their product lines must show that service is its top most priority.
ACCESSION #
23953605

 

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