Canlen, Brae
February 2007
Home Channel News;2/5/2007, Vol. 33 Issue 2, p20
The article discusses the marketing strategy of Lenny Barcikoski, the store manager of Carter Lumber Co. in Middlefield, Ohio. The company serves a rural market with 40% of its sales coming from consumers. Barcikoski build sales to $8.7 million in 2006. His strategy centers on keeping products in stock and making deliveries correctly, as well as hiring new staff and putting the right people in the right jobs. He prefers to have good communication skills than experience.


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