TITLE

SUCCESS GROWS IN MIDDLEFIELD

AUTHOR(S)
Canlen, Brae
PUB. DATE
February 2007
SOURCE
Home Channel News;2/5/2007, Vol. 33 Issue 2, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the marketing strategy of Lenny Barcikoski, the store manager of Carter Lumber Co. in Middlefield, Ohio. The company serves a rural market with 40% of its sales coming from consumers. Barcikoski build sales to $8.7 million in 2006. His strategy centers on keeping products in stock and making deliveries correctly, as well as hiring new staff and putting the right people in the right jobs. He prefers to have good communication skills than experience.
ACCESSION #
23953604

 

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