BMW's journey: Japan and back

Chappell, Lindsay
October 1999
Automotive News;10/11/1999, Vol. 74 Issue 5842, p42
Trade Publication
Focuses on the cultural revolution at the BMW factory in Spartanburg, South Carolina in the five years since it opened in 1994. Adoption of Japanese manufacturing culture in 1994; Impetus for changes implemented by the company; Homegrown solutions for challenges faced by the company; Layout of the plant; Management changes made. INSET: Meetings shift into high gear.


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