TITLE

After nearly 70 years, Bentley prepares to go solo

AUTHOR(S)
Wernle, Bradford
PUB. DATE
October 1999
SOURCE
Automotive News;10/11/1999, Vol. 74 Issue 5842, p32R
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Bentley's launch of a series of marketing initiatives to help support a rise in sales as part of the Volkswagen Group and in preparation of its split with Rolls-Royce by the end of 2002. Includes positioning the brand as a luxury vehicle; Global used-car program designed to bolster residual values; Slogan unveiled during the Frankfurt auto show along with the Bentley Arnage model.
ACCESSION #
2395193

 

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