Avantime is a marketing challenge

Britt, Bill
October 1999
Automotive News;10/11/1999, Vol. 74 Issue 5842, p32L
Trade Publication
Focuses on the challenge facing Renault Marketing Director Thierry Dombreval in launching the Avantime luxury car in 2000. Marketing plan for the vehicle; Contrast of Renault's strategy with that of PSA/Peugeot-Citroen; Target market for the vehicle.


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