Jaguar launches performance brand

Wernle, Bradford
October 1999
Automotive News;10/11/1999, Vol. 74 Issue 5842, p32F
Trade Publication
Focuses on Premier Automotive's efforts to improve the image of its Jaguar brand as a performance brand. Includes the announcement of plans for entering the brand in Formula One racing; Introduction of an `R' brand of performance options; Appointment of Chief Engineer Trevor Crisp as managing director.


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