Saturn uses the Web to snag younger buyers

Halliday, Jean
October 1999
Automotive News;10/11/1999, Vol. 74 Issue 5842, p3
Trade Publication
Announces Saturn Corp.'s plan to sell its S series to younger buyers and more Hispanics. Impetus for the move; Quality issues that forced Saturn to slow its assembly line for the series; Internet sweepstakes planned for October 1999; Media-buy for the S series.


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