TITLE

Mercurial MARKETING

AUTHOR(S)
Sebor, Jessica
PUB. DATE
February 2007
SOURCE
CRM Magazine;Feb2007, Vol. 11 Issue 2, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article deals with the importance of the increasing number of social networking sites to marketers. The author argues that social networking sites can serve as valuable marketing tools, however, they can also be constrictive. The sites appear in many forms. It would contribute if a marketer develop a plan outlining what customers might want and how to best deliver this to them. INSET: Strictly B2B.
ACCESSION #
23943607

 

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